Why Perform Penetration Testing? Security breaches and service interruptions are costly Security breaches and any related interruptions in the performance of services or applications, can result in direct financial losses, threaten organizations’ reputations, erode customer loyalties, attract negative press, and trigger significant fines and penalties. A recent study conducted by the Ponemon Institute (2014 Cost of Data Breach Study: Global Analysis) reported the average cost of a data breach for the affected company is now $3.5 million. Costs associated with the Target data breach that occurred in 2013 reached $148 million by the second quarter of 2014. It is impossible to safeguard all information, all the time Organizations have traditionally sought to prevent breaches by installing and maintaining layers of defensive security mechanisms, including user access controls, cryptography, IPS, IDS and firewalls. However, the continued adoption of new technologies, including some of these security systems, and the resulting complexity introduced, has made it even harder to find and eliminate all of an organizations’ vulnerabilities and protect against many types of potential security incidents. New vulnerabilities are discovered each day, and attacks constantly evolve in terms of their technical and social sophistication, as well as in their overall automation. - See more at: http://www.coresecurity.com/penetration-testing-overview#sthash.9pbGCKDZ.dpuf